As a teacher and public speaker, I create and present a wide variety of materials to a diverse set of audiences. Whether I’m speaking to college students, professional marketing associations or a local chambers of commerce, I insist on presenting information that is both informative and engaging.
The pieces below are among my more popular presentations, and are ones that I most enjoy sharing. The first two are Google Docs; click through and then click on “start presentation” to watch them in full-screen. The other three are presented in “speakers notes” format, three slides to a page, as PDF files.
- Branding: I used to teach “Marketing for Designers” at CCAD. Now I teach “History of Advertising” and “Introduction to Contemporary Business.” But I still go back, almost every semester, and teach a class on branding as a guest lecturer for the current professor (Hi, Artie!). This is the slide show I use for that lecture.
- The ABC’s of Job Hunting for Designers: For the last few years I’ve been asked by the CCAD “Student Career Day” for the Interior Design program on the subject of job hunting. This is my slide deck for that lecture. It’s mostly visual cues, with very little text on the slides. If you’d like to see the lecture notes or handout for the presentation, please feel free to ask. Please also note that the slides are NOT in alphabetical order; that’s on purpose. I do know my ABC’s. It’s part of the schtick.
- Structure and Creativity: For the last two-hundred years or so, creative thought and rational thought have taken two different developmental paths. This is unfortunate, as it has meant that many professionals — in business, the arts, education and elsewhere — miss out on the benefits of using both types of problem solving. This presentation explores the history of the “creative break” between scientific and artistic creativity, some of the reasons these two types of thinking are still so separated in our society, and ways in which they can be brought together for the benefit of your organization.
- The Basics of Power Advertising: What do multi-billion-dollar companies know about advertising that you don’t? Plenty. Mostly because they run more campaigns, have more employees devoted to marketing, work with more agencies and spend more time on it than you do. More money doesn’t necessarily mean better ads… but it does mean more resources. This presentation condenses much of the systematic and process-oriented learning about advertising management, design and implementation that I achieved during my 10+ years in retail marketing. In the world of major-market retail, good advertising means the difference between life and death. This presentation gives you the nuts-and-bolts of what it takes to put together an ad program that is built to succeed on many of the same levels as “the big boys,” no matter what your budget.
- Get 5X the Bang for Your PR: Guess what? the “R” in “PR” is way more important than the “P.” While many marketing folks search for a wider public, they should be working on relationships — the key to good PR. This presentations discusses ways in which you can leverage your relationships in order to get better results from your PR campaigns with the same amount of effort.