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Writing PortfolioWhen possible, links to the Internet versions of published articles have been provided below. In some cases, the full text of articles requires a subscription to the specified publication, and so an additional link to the full text of the article in MS Word format has been provided. For some defunct sites, links have been provided to the historical version of the page, courtesy of the Internet Archive Wayback Machine. Article: “The Transformational Role of Marketing.” Article: “New Year’s Resolution: Kicking the Ad-Diction.” Full text. Article: ”Extranets will Hook your Clients for Life.” Article: “The Billable Hour: If You’re Gonna Use It: Use It!” Full text. Article: “When and Where to Hire an Ad Agency.” Full text. Article: ”Webinars for All of Us.” Article: “Bad Surveys are Worse than No Surveys.” Full text. Article: “Don’t Advertise the Menu.” Article: “Lawyers Win Business with Blogs.” Article: “Email and Fax Advertising: A Tangled Web.” Full text. Article: “Measure Expertly.” Full text. Article: “A Firm Foundation” Full text. Article: “CRM at Law Firms: What to Tackle Second.” Article: “Mystery Shopper.” Full text. Article: “Microsites Help Law Firms Concentrate Their Marketing.” Article: “Four Branding Mistakes and How to Avoid Them.” Article: “Why Are Lawyers So Slow to Adopt CRM?” Article: “The Myth of the Firm.” Full text. Article: “Introduction to Legal Marketing” Article: “Understanding Budget Numbers to Attain Marketing Mastery.” Book review: “Letters for Lawyers.” For “The LawMarketing Portal.” November 2003. Book review: “Rainmaking Made Simple.” For “The LawMarketing Portal.” February 2003. Additional writing of mine can be found at my blog, TinkerX |