Holiday Rate Guide

In the cellular industry, rate guides were typically produced only for “standard” rate plans. Promotional plans came-and-went so quickly, that it was generally impossible to produce professionally printed materials at a reasonable cost. For promotional rate sheets, the sales force was generally provided with electronically distributed flyers, printed out at their location, or in bulk at a retail copy store.

The holiday season, though, is so important to yearly sales goals, that I developed a process for the development of offset printed rate guides that compressed the standard six week turnaround time into a two week window. This allowed our region to continue the price and package refinements into early November, and still have “glossies” at our stores on “Black Friday” (the day after Thanksgiving).