Design Portfolio

The first phase of my marketing career involved the development of marketing materials, chiefly printed collateral, direct mail and bill inserts. For several years I was involved with every aspect of these programs. For each of the pieces shown below, I was directly responsible for:

• Estimating, budgeting and accrual
• All research with appropriate product, pricing and loyalty managers
• Writing and editing of copy
• Purchase of photography and other artwork
• Layout and design
• Pre-press planning
• Print purchase and, when necessay;
• Mail house and data management

Being involved with the total print development process enabled me to add value at multiple stages. For details about specific projects, please click on one of the small images below, or one of the “Design Porfolio” sub-tabs off the main menu.

One of my favorite stories about a printed piece does not have a picture to go with it. Nevertheless, the story involves saving more than $1 million, so here it is.