Diverse experience in both senior management and line-level marketing roles allows me to match strategic business goals with appropriate projects, methods and leadership activities. My deep involvement in both the creative and analytical sides of marketing helps me to leverage tools from each discipline more effectively and with greater impact.

Experience

• Responsible for the creative development and roll-out of marketing materials for a worldwide cooperative of more than 40,000 libraries in 96 countries, including Web design, print advertising, direct mail, merchandising and collateral.
• Creation and implementation of online materials methodologies, including social media (blogs, wikis), research papers, training and marketing materials for member libraries, event and PR media.
• Management of creative staff of writers, art directors and designers.
• Brand development and maintenance, including strategic development of brand materials, guidelines, formats and templates.

• Responsible for management, sales and service delivery for Sanestorm Marketing’s various consulting products.
• Developed marketing programs and processes for a wide range of clients in the legal and retail industries.
• Wrote and published articles in various print and online marketing journals to promote consultancy.
• Developed and taught seminars related to industry-specific marketing issues.

Director of Business Development. Vorys, Sater, Seymour and Pease LLP
August 2001 – April 2004.  Columbus, OH

• First ever director of business development with responsibility for all aspects of marketing and sales support for a 360+ attorney law practice across six offices in Ohio, Washington, DC and Virginia.
• Improved overall marketing quality and effectiveness by bringing standard, well-recognized marketing practices from other industries into the law firm setting.
• Created and implemented all marketing strategies; managed all hiring and staff issues; managed outside advertising and PR agencies; created and monitored firmwide budget; planned and executed media, advertising, merchandising and collateral strategies; managed seminar and event planning; created and implemented Internet programs.
• Introduced Total Quality Management processes for marketing and development projects.
• Researched and created knowledge management system/function to centralize the acquisition, access and reliability of referral, attorney, practice and involvement information.
• Researched, developed and initiated business development training program for associates.

Adjunct Professor of Marketing. Columbus College of Art and Design (CCAD)
January 2003 – Present. Columbus, OH

• Researched, prepared and taught courses “Marketing Theory” and
  “History of Advertising.”
• Currently preparing to teach “Practical Marketing” in Spring of 2005.

Marketing Communications Manager
Verizon Wireless (formerly AirTouch Cellular, formerly Cellular One)
April 2000 – August 2001.  Dublin, OH
Please note: total time at Cellular One/AirTouch/Verizone was 5/92 – 8/01

• Managed staff, planning, budget and execution for a $29 million marketing communications budget including TV, radio, print, merchandising and direct marketing.
• Developed/implemented business cases and project plans for improvements to baseline media strategy; examples include direct response TV, group advertising for agents and suburban print tactics.
• Managed vendor/agency relations and selection for advertising, media, agent coop, print and direct mail.

Advertising Manager for Merchandising & Internet
Verizon Wireless (formerly AirTouch Cellular, formerly Cellular One)
February 1998 – April 2000.  Dublin, OH

• Managed staff, planning, agencies and execution for a $4 million merchandising, collateral, Internet marketing and customer communications budget for AirTouch Eastern Region (Ohio, Michigan and Georgia).
• Regional coordinator for initial setup of Internet advertising and fulfillment functions.
• Coordinated Internet advertising purchases, online/email campaigns and regional site content.
• Responsible for planning and rollout of seasonal, promotional and brand merchandising.

Publications Manager
Verizon Wireless (formerly AirTouch Cellular, formerly Cellular One)
October 1994 – February 1998.  Dublin, OH

• Managed a $1.5 million budget for a library of 80+ pieces of printed collateral for 1,000+ locations.
• Responsible for planning and managing all aspects of a $2 million customer communications budget.
• Responsible for loyalty program communications strategy and design.
• Managed, designed and produced direct mail, bill inserts/messages, on-holds, POP displays, and brochures for a 3 million+ customer base. Bought print and art, coordinated data requirements with MIS and logistics with Sales, Operations, Legal and Product Development departments.

Technical Writer
Verizon Wireless (formerly AirTouch Cellular, formerly Cellular One)Dublin, OH
May 1992 – October 1994. Dublin, OH

• Designed companywide format and maintenance system for documentation library. Wrote, published and maintained operational, reference, sales and training documents.
• Saved $200,000/year by creating internal document management system.
• Created automated letter-writing system, reducing administrative time requirement for customer letter generation from 5+ minutes to less than one minute.

Independent Consultant, Marketing and Information Technologies
July 1988 – May 1992 (and ongoing). Boston, MA and Columbus, OH

• Provided marketing and design consultation to a wide variety of Central Ohio companies, such as AEP, Victoria’s Secret, eGovNet, Humanex, NUBIX, Principessa, Zsigo Wireless Consultants and Acapella Media.
• Maintained all aspects of the New England Deaconess Hospital’s Nutrition and Metabolism Laboratory’s local area network From 7/88 – 8/91. Provided training, support and documentation.
• Provided technical writing and process engineering consultation for the AT&T training/billing department in Dublin, Ohio from 8/91 through 4/92.

Education

Cornell University. Bachelor of Arts
College of Arts & Sciences, major in Writing and English Literature

Publications, Awards and Skills

• Experienced in: high-level strategic planning based on organizational goals; the creation, use and training of Total Quality management tools; determining key metrics for the establishment of Balanced Scorecard criteria; the design and use of Knowledge Management systems.
• Published marketing articles in many online and print journals. Wrote columns for and on the editorial board for American Lawyer Media’s Law Journal Newsletter. Wrote monthly column for LLRX.com. Published articles for venues including; LawFuel.com, the American Business Institute, CRM Guru Magazine, Professional Marketing North America, The Alert Executive Newsletter, The Legal Marketing Association’s magazine, “Strategies,” and the Law Marketing Portal. Contribute to the 2005 edition of the Association of Legal Administrators’ Management Encyclopedia.
• Winner of Cellular One “Customer Service Excellence Award,” 1995; AirTouch “Marketing Achievement Award,” 1995, 1997, 1998, 1999, 2000; AirTouch Team Excellence and Quality Performance Review Awards, 1998 and 1999; OCLC “President’s Award,” 2007.
• Published “Uffish Thought — 10 Poems.” Pathos Press, Ithaca, NY. 1987
• Selected poet representing Cornell at Brown University’s “Student Writing Enclave,” 1986.
• Published poetry in “Poiesis: a journal of the arts and communications, vol 7.”
• Expert with many leading marketing software products, including Quark Xpress, Pagemaker, Photoshop, Illustrator, InDesign, Acrobat Suite and Powerpoint.
• Experienced in the set-up and creation of blogs and wikis using both hosted (farm) environments and PHP/SQL based systems with Open Source engines including WordPress, TypePad, JotSpot, EditMe, Blogger, TikkiWikki, PHPWiki, TiddlyWikki, MediaWiki and other CMS solutions.

Writer, Marketing Manager, Teacher

The place where traditionally disparate areas begin to overlap is one of the richest places to mine for marketing and creative success.

Having begun my marketing career as a writer and designer, I know that when the details of a project come together beautifully, they can add tremendous value beyond what was initially expected. After years in marketing management, I have come to value the importance of clear strategic planning to the marketing process. Without a strong strategic foundation, marketing programs are bound to fall short, even when executed flawlessly.

Similarly, the crafts of writing and graphic design call for a type of creativity we might normally label “artistic.” The skills needed for business success, while often deeply creative, are likely to be thought of as “organizational” rather than artistic.

One of the guiding principles of my career has been to bring together the different pieces of the marketing picture — detail and strategy, creativity and business, design and words — in order to build exceptional marketing programs, campaigns, departments and stories.

Great marketing is more than the sum of its parts. It is compelling, exciting and highly efficient. For those of us who thrive in this world, it’s also a great deal of fun.